Company Logos is your Logo Recognised!

It is very important for a company that wishes to go places to have a logo that is eye catching and easily remembered. Mcdonalds M comes to my mind first as it probably will do to many people, eyecatching for its simplicity and instantly associated with obesity! lol, Other simple eye catching logos that come to mind are the the Kentucky colonel, Nike, Virgin, Coca Cola etc etc. Looking at all these large companies they have all gone for a simple design either using their company names as a simple graphic logo or instead used a simple logo design that as become an integral and recognised part of their brand as an whole.

Why are some logos better known than others?

Many large companies that do not have or need an outlet on the High Street either to work from or display their products are straight away at a disadvantage and can struggle to get their logo nationally or internationally recognised. High Street outlets like Mcdonalds, Burger King, Kentuckies etc tend to trade in very prominent places, near to busy roundabouts, busy junctions, and motorway services areas etc. I believe that this helps to get their logos to a much higher level. Also these mega companies generate the income to have vast advertising budgets and hence they can get their logo shown to millions through television advertising as well as on billboards up and down the country and worldwide. Mcdonalds like their competitors have their logos on all their food packaging and it is not unusual to see a Mcdonalds package blowing down the street or stuck out of a bin.

Other companies that are large within their own niche of the market place like Domestic Cleaning Companies, Oven Cleaning or valeting companies, Regional Developers, etc because they are usually not to be found on the High Street and rely on leaflet distribution, local newspaper advertising, word and mouth, small internet presence etc are never going to get into the same league of recognision with their company logos. This although does not mean for one minute that they are not a quality company because their logo is not as recognisable as some of those other business giants! Also some of these companies logos are only ever seen at the time of initial contact when the company was first found in the yellow pages for example. Once the client becomes a client they probably do not see the company logo again, this is not a failing it is because companies work in vastly different ways as they are offering totally different services. Also it is maybe not a regular weekly event that a client looks at obtaining certain business services it may only be once every five years or so and thus some large companies do not get the viewing to gain the recognision because the type of service that they offer is not an every day thing like food!





Robin Harrison is the managing Director of Dolly Char (UK) Ltd. Dolly Char (UK) Ltd is one of the fastest growing domestic cleaning franchise companies in the UK today giving people the opportunity to work from the comfort of their own home.